The Great Rethink: Reembracing Purpose and Commitment at Work
A hallmark of all crises are their silver linings. As the COVID-19 pandemic wore on through a second and into a third year, the discussion
eMa Blog
A place to find B2B marketing trends, tips, & trajectories
Perception vs. Reality: 3 Ways Internal Communications Nurtures the Success of Partnership Ecosystems
While many businesses are focused on building a partner strategy to drive revenue growth, many often overlook the internal enablement of a partner program. A
Your Recipe for the “New Normal” Marketing Secret Sauce
After the past two years, it feels as though 2022 could bring just about anything. Whether we want another eventful year or not, the evolving
Email Compliance 101: How to Navigate the Legalities that are Keeping Email Strong
Email Compliance 101: How to Navigate the Legalities that are Keeping Email Strong In 2015, Inc.’s John Brandon predicted that email would be obsolete by
The One Marketing Field Every New Salesforce Org Needs
If you’re a Marketer working in Salesforce (or Marketo or Hubspot) you know that the Lead Status (aka Prospect Status) is the single most important
11 Reasons to Switch to LeanData for Lead Assignment
So you’ve got Leads flowing into Salesforce from your Marketing Automation platform – congratulations! Now that you’ve got Lead Records in Salesforce, it’s probably time
Salesforce 101 for Marketers
What is Salesforce and Why Do I Need It? If you want your network to engage with you and your content, you’ve got to engage
The True Meaning of Marketing Trends for 2020
No matter what’s on your list this season, success in 2020 means we can’t forget what’s really important. It’s the end of the year, and
How to Warp the Budget Dilemma in Your Favor
There’s little doubt that the budget is at the core of marketing’s operation, and by extension, the entire organization’s success. The money available for marketing
