Knowledge Base

What is Marketing Automation?

Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. With marketing automation, businesses can target customers with automated messages

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What is CRM Software?

CRM, or Customer Relationship Management, software is a tool that helps businesses manage their interactions with customers and potential customers. The goal of CRM software

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What is Content Marketing?

Content marketing is a digital marketing strategy that involves creating and distributing valuable and relevant content to attract and engage a specific target audience. The

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What is Outbound Marketing?

Outbound marketing is a traditional marketing strategy that involves actively reaching out to potential customers with promotional messages, often in a disruptive or interruptive manner.

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What is Inbound Marketing?

Inbound marketing is a digital marketing strategy that focuses on attracting potential customers to a business through the creation and dissemination of valuable content. Unlike

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What is Digital PR?

Digital PR, or digital public relations, is a strategic approach to building relationships between a brand and its target audience through online channels. It involves

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What Is Content Writing?

Content writing is the process of mapping ideas and developing website content that meets search engine optimization (SEO) guidelines. Websites require quality SEO content to

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What Is Email Marketing?

Email marketing is a digital marketing strategy used by thousands of businesses around the world to generate brand recognition, drive sales, and build relationships with

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What is Ghostwriting?

Ghostwriting is the practice of writing content for another person without taking credit for it. Ghostwriters are typically hired to produce blog posts, articles, web

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What is Analyst Relations?

Analyst Relations (AR) is an important part of an organization’s overall public relations strategy. It involves building relationships with analysts and influencers who can provide

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