What Is Email Marketing?

What Is Email Marketing?

Email marketing is a digital marketing strategy used by thousands of businesses around the world to generate brand recognition, drive sales, and build relationships with customers.

Email marketing companies use different email service providers (ESPs) to send automated and personalized marketing emails containing promotions and brand announcements. Everything from weekly email newsletters and promotional announcements to customer survey forms and event invitations can be considered a form of email marketing.

Failure to understand what email marketing is and how to maximize email campaigns for B2B and B2C transactions can lead to uncoordinated promotional strategies, low customer base, and significant business decline.

Don’t let this happen to your brand. Take advantage of conversion-focused email marketing services from the top email marketing companies and get smart with your digital marketing and online advertising spend.

B2B Email Marketing Statistics

Email marketing is one of the most powerful tools for B2B businesses to generate more leads and sales. So much so, that 40% of B2B marketers say email marketing is a tactic that is critical to their success.

With email marketing, B2B businesses can send content to subscribers to educate them about their product/service and convert leads into customers.

77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution.

In addition, B2B marketing emails see a 23% higher click-to-open ratio than B2C emails!

You can see why 59% of B2B marketers cite email as their top channel for revenue generation.

(Source: https://optinmonster.com/email-marketing-statistics/#b2b)