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B2B Marketing campaigns are the activities and efforts to promote a specific company goal. This may be to spread more brand awareness, promote a new product, or get more customer engagement. Whatever the end goal is, there are ways to achieve that goal that boil down to a marketing campaign.
One goal of every marketing campaign is to make your company memorable in a good way. There are some Super Bowl commercials we remember from years ago, and there are others that we don’t. You want a marketing campaign message to stick with your audience long after the campaign is over. From Coca-Cola’s “Share a Coke” campaign to Nike’s “Just Do It”, there are ways to stand out in every industry.
When we are first asked to do marketing campaigns, we ask what the goal is. Based of those goals, we will align the marketing activities with them. Some of the marketing campaigns we may do include some of these activities:
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Vectra is a leading global cybersecurity company and a leader in AI-driven threat detection and response for hybrid and multi-cloud enterprises. As a Unicorn startup company, Vectra helps…
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