Marketing Campaigns

What are Marketing Campaigns?

B2B Marketing campaigns are the activities and efforts to promote a specific company goal. This may be to spread more brand awareness, promote a new product, or get more customer engagement. Whatever the end goal is, there are ways to achieve that goal that boil down to a marketing campaign.

One goal of every marketing campaign is to make your company memorable in a good way. There are some Super Bowl commercials we remember from years ago, and there are others that we don’t. You want a marketing campaign message to stick with your audience long after the campaign is over. From Coca-Cola’s “Share a Coke” campaign to Nike’s “Just Do It”, there are ways to stand out in every industry.

eMa’s Approach to B2B Marketing Campaigns

When we are first asked to do marketing campaigns, we ask what the goal is. Based of those goals, we will align the marketing activities with them. Some of the marketing campaigns we may do include some of these activities:

  • Email marketing campaigns
  • Direct mail campaigns
  • Social media campaigns
  • Paid marketing/advertising campaigns
  • Public relations campaigns

The Process

The Process (Marketing Campaigns)

Take a look at this image for possible distribution places:

Distribution Places (Marketing Campaigns)

Best Practices for B2B Marketing Campaigns

  • Align campaigns to an editorial calendar
  • Ensure tracking is in place for all activities so you can tell what is working and what is not
  • Use more than one platform or channel when distributing content


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