Marketing messaging is the specific words you use to communicate your value to a business in order to convince them to do business with you. What you say is extremely influential in a customer’s decision to do business with you, so making sure you speak your target audience’s language is crucial.
Our approach to messaging is holistic in the sense that we consider every aspect of your business and all of your ideal customer profiles. When we onboard, one of the first things we do is complete a messaging exercise so all of the copy we write across emails, your website, and assets are consistent.
Here is the breakdown of what we do:
After defining all of these, we create three different elevator pitches of different lengths and depth. Going through this pyramid is a great exercise for clearly defining your goals and what you do, in addition to getting practice selling your product. It puts you in in the customer’s shoes to understand their painpoints more.
Contact us for a FREE, no-obligation consultation to find out how we can propel your pipeline to generate revenue for your business.