Operations Management
Consulting Services

eMa Operations Management

Marketing operations management is the process of overseeing and coordinating the planning, execution, and measurement of all marketing activities. This includes managing the marketing budget, tracking and analyzing marketing performance, optimizing campaigns, managing marketing technology, and more. Operations management also involves using data and analytics to ensure that the marketing team is continuously improving efficiency and effectiveness. It is a critical role in any organization as it helps maximize the return on marketing investments and ensure that all marketing efforts are aligned with the overall business goals.

Customer Relationship Management (CRM) Tools

We will work with any CRM you company currently has, and if you don’t have a CRM, we will make recommendations to you based on your needs and goals. For smaller businesses we typically will recommend using HubSpot, but Salesforce is also a good option. We are a HubSpot Certified Partner, so when you work with us to set up your account some of the typical fees are waived.

Why Choose eMa for Operations Management

Our operations team is highly skilled in their work. We partner with a HubSpot Expert as well as a Salesforce Expert, both of whom are incredibly good at what they do. The team has 15+ years of experience in their respective fields and are constantly getting new certifications in order to stay on top of the best tools.

Our innovative approach to marketing operations involves leveraging the latest digital technologies to optimize marketing processes and performance. This includes using data-driven insights to inform decision making and automating processes to eliminate manual labor as well as optimize campaigns. Additionally, utilizing tools such as customer relationship management (CRM) systems and marketing automation platforms can help streamline marketing operations. These tools can help to automate tasks such as lead scoring, segmentation, and targeting, which can help improve efficiency and effectiveness.