A social media manager is a professional who is responsible for planning, developing, implementing and managing strategies for the social media accounts of a business. Their competence determines how effectively the business will be able to portray its brand value online and engage with its customers.
What does a social media manager do?
A social media manager has a variety of tasks that may include:
- Increasing followers and driving engagement: Boosting a company’s profile on all active social platforms by increasing the number of followers they have and the amount of engagement (likes, comments, shares) they receive. They may also develop written or visual posts to achieve both.
- Strategizing content and campaigns: To drive engagement, they are responsible for ideating (and sometimes executing) social campaigns that align with a company’s larger marketing strategies. They may also generate ideas for timely and evergreen content or repurpose user-generated content.
- Analyzing data: In addition to creative work, they also spend time analyzing data to draw conclusions about how a company’s posts and content are performing. This can include social listening—monitoring what social media users say about a brand or competitors.
- Reporting metrics to key stakeholders: Companies want to know the work they are doing has an impact, so they are expected to report their achievements—or any problems that arise—to their marketing team’s and even the company’s stakeholders. They may use metrics such as follower growth, engagement rate, reach, impressions, clicks, conversions, etc.