Achieving Operational Clarity and GTM Acceleration in 90 Days

Telapprise Case Study

Backstory

When Telapprise approached eMa, the objective was clear: eliminate “random acts of marketing.” The company needed cleaner execution, not just more activity. They required a focused operating rhythm that would empower their teams to concentrate solely on high-impact work, aligning sales and marketing for immediate traction.

The 90-Day Framework

Work spanned three structured phases, helping sales and marketing rapidly move from analysis to a highly usable GTM execution model. eMa helped identify the highest-impact work and build a foundation around it:

Phase 1: Diagnose and Prioritize (Days 1-30)
Separated noise from impactful work by conducting deep CRM/database cleanup, removing duplicate contacts, and clarifying target personas and vertical focuses.
Phase 2: Build the GTM Foundation (Days 31-60)
Translated discovery into a practical operating model. Mapped partner and product campaigns, planned outreach sequences, developed voice scripts, and aligned sales dashboards with critical KPIs.
Phase 3: Launch, Support, and Optimize (Days 61-90)
Moved from planning to execution. Supported outbound campaign launches, refined follow-up motions, and improved funnel visibility to ensure focus remained on generating traction.

The results

Cleaner Execution

Reduced database and campaign noise, empowering the team to focus exclusively on the right accounts, personas, and strategic priorities.

Stronger GTM Foundation

Organized campaign, outreach, enablement, content, and KPI planning into a highly functional and usable execution model.

Improved Visibility

Identified and resolved funnel and reporting gaps that previously limited clarity around campaign performance and next steps.

Focused Prioritization

Shifted the team away from “random marketing activity” to concentrate fully on the specific programs that matter most for pipeline health.

Looking Forward

For teams entering a new growth phase, the first 90 days often determine whether marketing becomes more focused or more fragmented. By partnering with eMa, Telapprise successfully bypassed fragmentation, establishing a tightened narrative and a highly organized execution engine built for sustainable growth.