What is Social Media Management?

Social Media Management is the process of maintaining social media accounts such as LinkedIn and Twitter to ensure that you have a social media presence and that your audience is able to see the work you are doing. It is providing posts on social platforms, engaging with your followers, and growing your audience.

eMa’s Approach to Social Media Management

We take a very data driven approach to social media. As fun and creative as it can be, there is a methodology behind it. We take into consideration your goals and your primary market, and craft messaging that will appeal to your target audience.

Our typical rule of thumb is ⅓ curated content, ⅓ branded content and ⅓ is engagement content:

Curated: Share industry articles, blogs, videos, etc.
Branded: Promote company blogs, webinars, events, etc.
Engagement: Talk to your audience and establish a personal relationship with them.

Here is what our social media funnel looks like:

Social media management is VERY important and we always encourage our clients to have a social media strategy in place. Crunchbase says that “80% of salespeople using social media for their jobs are outselling those who are not.”

The Process

This varies greatly depending on what stage of growth you are in. A typical Pre-Launch social schedule will look something like this:

Best Practices for Social Media Management

Take a look at our Social Media Playbook to gain a better understanding for our processes and best practices. Here are our best practices broken down by content type for engagement and performance:

Other best practices include:

Having completed, cohesive social media profiles
Clearly defining your audience and creating useful content
Engaging with industry trends, topics, and thought leaders
Ensuring everyone in your organization is on board with your liking and sharing posts
Promoting relevant content to professional groups on LinkedIn


We have helped companies increase their engagement rates by almost 600%, post clicks by 500%, and gotten a 300% increase in impressions made.
We have increased followers for companies by 105%, and grew comments by 125%.
These are just a few examples of the growth we have accomplished by having a good social media strategy, and we can’t wait to see the results we are able to get you.

Contact us for more information

Contact us for a FREE, no-obligation consultation to find out how we can propel your pipeline to generate revenue for your business.