eMa will help you identify a set of high-value accounts and tailor your marketing efforts to meet the specific needs and interests of those accounts.
This can involve creating personalized content, developing customized marketing campaigns, and leveraging account-specific data to create a more targeted and relevant marketing experience for each account.
Account Based Marketing (ABM) is a Sales/Marketing technique where rather than letting the leads come in naturally, a company will proactively target particular businesses. Companies in the Fortune 500 list are typical targets for ABM. A salesperson will say, “I’m going to go after these specific companies.” and download lists of targeted employees from those specific companies for prospecting.
ABM can be particularly effective for businesses that sell to large organizations with complex decision-making structures, as it allows marketers to focus their efforts on the key decision-makers within each account and tailor their messaging accordingly.
ABM typically involves close collaboration between marketing and sales teams, as the two functions work together to identify target accounts, develop account-specific strategies, and measure the success of their efforts.
Choosing to work with eMa on your ABM strategy will help you build stronger, more meaningful relationships with key accounts and ultimately drive revenue growth through increased customer acquisition and retention.
Contact us for a FREE, no-obligation consultation to find out how we can propel your pipeline to generate revenue for your business.