The events you choose to go to must accurately represent your brand and playing field. We do extensive research to see what events are available to attend taking into consideration your industry, where your competitors are, opportunities you have, your budget, and your company goals.
We don’t concentrate on just one event, we plan for a season. We like to have a mix of bigger events and smaller events, always working within your budget. Events can be stressful, but we have the goal to make them go as seamlessly as possible, and focused on lead generation.
We have many tips and tricks up our sleeves to increasing lead capture. One way we like to model how successful an event was is by using a funnel to visualize how many leads we’ve captured. We can then use this to estimate how many of those leads will turn closed deals. Take a look at the picture below for an example.
Note: all of these stats are based on benchmarks that we have observed from our experience
Contact us for a FREE, no-obligation consultation to find out how we can propel your pipeline to generate revenue for your business.