Social media plays a pivotal role in Online Reputation Management (ORM) by serving as a prominent platform for shaping, influencing, and maintaining an individual’s or business’s online image. It allows entities to directly engage with their audience, address concerns, and showcase positive aspects. Active social media management involves regular posting of positive content, responding to comments and messages, and participating in conversations. Additionally, social media platforms contribute significantly to search engine results, influencing how an entity is perceived online. Effective use of social media in Online Reputation Management can build trust, credibility, and brand loyalty, while neglecting it may leave room for misinformation and negative sentiment to flourish.
